Journey28 is a senior marketing consultancy serving forex, fintech, and growth-stage businesses across APAC and LATAM — and a quiet advisory practice for principals evaluating acquisitions in the same sectors.
Senior marketing leadership for businesses operating in complex regulatory environments — where brand, compliance, and growth must move in step.
Fractional and interim CMO engagements for brokers, fintechs, and growth-stage operators. Strategy, organisation, and execution led from the inside.
Acquisition, retention, and lifecycle systems built for regulated products — paid media, partnerships, content, and the operational backbone behind them.
Selective evaluation of acquisition opportunities for principals, search vehicles, and operating groups — commercial, marketing, and operational due diligence.
A separate, quieter practice. Journey28 supports principals, search vehicles, and operating groups evaluating acquisitions in forex, CFD, fintech, and adjacent regulated sectors.
The work sits where investment banking advice typically thins out: the commercial, marketing, and operational substance of a target. Is the growth real? Is the CAC sustainable? Is the brand a liability or an asset? What does the first ninety days post-close actually look like?
Engagements are taken selectively, under appropriate confidentiality, and typically alongside legal and financial advisers already in place.
Journey28 takes on a small number of clients each year. For advisory enquiries, fractional marketing leadership, or confidential acquisition counsel — write directly.
luis@journey28.com